Whats with the Alphabet <> Google

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Alphabet Inc Logo 2015.svg
https://abc.xyz/
         If you haven't heard here it is, Google apparently made some massive changes to its operation hierarchy. 
         Google(Larry Page & Sergy Brin) recently announced the restructuring, 
now Alphabet is the holding company of google and the products under google are now its siblings.
Why this huge step?

      Well google as a whole is responsible and stake holder of any of its sub products and a failure or success of any would directly reflect on Google's brand value with the product success of Android , failure of google glass etc.    And there is one other + to it i.e. it allows its sub products now be nodes under alphabet allowing the individual companies to expand to new horizons. 

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